Slides for my KMWorld 2010 keynote.

1. 1 Search PatternsMaking Maps for Knowledge Discovery Peter Morville

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6. The combination of organization, labeling, search, and navigation systems in web sites and intranets.

7. The art and science of shaping information products and experiences to support usability and findability.

9. 7 “Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe.” Illustrated by Jeff Callender, Q LTD

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11. 9 $earch Metrics Home Depot • Conversion rate increased over 30% in first two weeks. • Double digit increase in average order size. Cabot Corporation • Technical information downloads increased by 48%. • Email and telephone inquiries reduced by 21%. Sigma-Aldrich • Increased successful searches from 53% to 83%. • Increased site traffic to the final product detail page by 80%. “A leading e-commerce site reported a revenue increase of $370 million in the year following launch.” Source: Endeca

12. 10 Marcia Bates: Berrypicking, Evolving Search (1989)

13. 11 Search is a…Complex, Adaptive System Source: Search Patterns (2010)

14. Principles of Design Incremental Construction Progressive Disclosure Immediate Response Predictability Alternate Views Recognition Over Recall Minimal Disruption Direct Manipulation Context of Use 12

15. 13 Incremental Construction Progressive Disclosure one step at a time… more within reach…

16. 14 Immediate Response Predictability flow requires feedback… feed-forward features and results…

17. 15 Direct Manipulation Context of Use tapping into muscle memory… the delight is in the details…

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20. 18 Realtime Search

21. 19 Mobile Search

22. 20 Kiosk Search

23. 21 TV Search

24. 22 There is one timeless way of building. It is thousands of years old, and the same today as it has always been. The great traditional buildings of the past, the villages and tents and temples in which man feels at home, have always been made by people who were very close to the center of this way. It is not possible to make great buildings, or great towns, beautiful places, places where you feel yourself, places where you feel alive, except by following this way. And, as you will see, this way will lead anyone who looks for it to buildings which are themselves as ancient in their form, as the trees and hills, and as our faces are. The Timeless Way of Building Christopher Alexander

25. 23 Window Place (180) Everybody loves window seats, bay windows, and big windows with low sills and comfortable chairs drawn up to them. May be part of: • Entrance Room(130) • Zen View(134) • Light on Two Sides(159) • Street Windows(164) May contain: • Alcoves(179) • Low Sill(222) • Built-In Seats(202) • Deep Reveals(223) A Pattern Language Christopher Alexander et al.

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27. 25 Behavior Patterns

28. 26 Design Patterns

29. 27 Because typing (and typos) take time.

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31. 29 Auto-Complete Auto-Suggest

32. 30 In search, results must be simple, fast, and relevant.

33. 31 43% 15% 10% 5% Source: Marti Hearst’s Search User Interfaces (2009)

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39. 37 Because users don’t know where to look.

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42. 40 Multiple ways to search (and browse) in combination.

43. 41 "laptop" > $910 - $1070 > Hewlett Packard > At least 1 GB > 14 - 15 Inch > Bluetooth > 4 - 5 lbs

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51. 49 Structured Results

52. 50 Actionable Results

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54. 52 Redefining Search

55. 53 Question Answering

56. 54 Decision Making

57. 55 Understanding

58. 56 Pattern Recognition

59. 57 What We Search

60. 58 How We Search

61. 59 BrainPort Camera in glasses captures video. Image recreated on grid of 400 electrodes. User feels the shape on the tongue. Brain learns to see through the tongue.

62. 60 find·a·bil·i·tyn The quality of being locatable or navigable. The degree to which an object is easy to discover or locate. The degree to which a system or environment supports wayfinding, navigation, and retrieval. am·bi·entadj Surrounding; encircling; enveloping (e.g., ambient air) the ability to find anyone or anything from anywhere at anytime

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64. 62 I follow a plant that tweets. Her name is pothos and she lives in Toronto with Angela, an information architect. When pothos is thirsty, she asks for help. Sometimes days pass before the water comes. Bruce Sterling once noted, "Futurism doesn't mean predicting an awesome wonder; rather it means recognizing and describing a small apparent oddity that is destined to become a great commonplace." Ubiquitous Service Design by Peter Morville

65. 63 “Information is blurring the lines between products and services to create multi-channel, cross-platform, trans-media, physico-digital user experiences.” Peter Morville “People keep pretending they can make things deeply hierarchical, categorizable, and sequential when they can’t. Everything is deeply intertwingled.” Ted Nelson

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68. 66 Augmented Reality

70. Orientation (Compass)

71. Motion (Accelerometer)

72. Orientation/Motion (Gyroscope)

73. Touch (Multi-Touch, Gestural)

74. Light (Ambient)

75. Proximity

76. Device (Bluetooth)

77. Audio (Microphone)

78. Image/Video (Camera)

80. 69 Over 50% of REI online business is picked up in a store.

81. 70 Cross Media Integration Source: Subject to Change (2008)

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86. 75 Desktop Mobile Kiosk

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88. 77 My Shelf

89. 78 What is Information Architecture? http://www.maya.com/the-feed/what-is-information-architecture

90. 79 The Original Information Architect in•for•ma•tion ar•chi•tectn. An individual who organizes the patterns inherent in data, making the complex clear. I mean architect as used in the words architect of foreign policy…as in the creating of systemic, structural, and orderly principles to make something work. The person who creates the structure or map of information that allows others to find their personal paths to knowledge.

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92. 81 “Aboriginal Creation myths tell of the legendary totemic beings who had wandered over the continent in the Dreamtime, singing out the name of everything that crossed their path - birds, animals, plants, rocks, waterholes - and so singing the world into existence.” The Songlines by Bruce Chatwin

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94. 83 Animals use a combination of egocentric and geocentric techniques for wayfinding. Ambient Findability by Peter Morville

95. 84 “Probably the best statistical graphic ever drawn, this map by Charles Joseph Minard portrays the losses suffered by Napoleon’s army in the Russian campaign of 1812.” Edward Tufte http://www.edwardtufte.com/tufte/posters

96. 85 http://niemann.blogs.nytimes.com/2010/03/10/my-way/

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99. 88 Service Design The difference between products and services is more than semantic. Products are tangible objects that exist in both time and space; services consist solely of acts or process(es), and exist in time only. The basic distinction between ‘things’ and ‘processes’ is the starting point for a focused investigation of services. Services are rendered; products are possessed. Services cannot be possessed; they can only be experienced, created or participated in. Though they are different, services and products are intimately and symbiotically linked. How to Design a Service by G. Lynn Shostack (1982)

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102. 91 “I’m an information architect. I map paths and places across physical, digital, and cognitive spaces.” Peter Morville “A picture can connect the strategic with the tactical in a way no other communication form possibly can.” Dave Gray

103. 92 Dave Gray http://www.flickr.com/photos/davegray/5072115549/ Peter Morville http://findability.org/archives/000640.php

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105. 94 Up The Stairs “How do we make it easier for people to learn about multi-channel possibilities?” http://findability.org/archives/000640.php

106. 95 Visual Thinking Unwritten Rule #1 “Whoever best describes a problem is the person most likely to solve the problem. …or, whoever draws the best picture gets the funding.”

108. No definitive formulation.

109. Considerable uncertainty.

110. Complex interdependencies.

111. Incomplete, contradictory, and changing requirements.

112. Stakeholders have radically different world views.

113. It’s a project and a process.

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117. 100 IA Therefore I Am Peter Morville morville@semanticstudios.com Search Patterns http://searchpatterns.org/ Semantic Studios http://semanticstudios.com/ Blog http://findability.org/ New!